SS25 Collections We’re Watching

(and You Should, Too)

These are the collections that made us say add to cart

As the days grow longer and the sun graces us with its warmth, the fashion world is bursting with fresh energy. This season, it's all about bold textures, daring silhouettes, rich narratives, and intentional design. African and Black designers are at the forefront, redefining style with authenticity and innovation.​ These collections give us everything we want: comfort, style, and personality.

Our Top Picks So Far

We've curated a list of standout brands that have captured our attention so far. If Spring/Summer fashion had a red carpet, these are the names we'd be cheering for from the sidelines. They're the ones we're discussing endlessly, adding to our wishlists, and envisioning ourselves wearing all season long. Among them, one brand shines the brightest as our top pick for the season. If you haven’t already, it’s time to start planning your SS25 wardrobe—and these brands should be at the top of your list.

Let's dive in!

1. Boyedoe – “Out of the Earth” Collection

Hailing from Ghana and committed to eco-friendly fashion, Boyedoe’s latest SS25 collection, “Out of the Earth”, takes us back to nature’s purest elements. David, the founder, is also a semi-finalist for the 2025 LVMH Prize—one of the most prestigious awards in global fashion.

• The Collection: Crafted from repurposed denim and organic materials, the collection features layered designs, asymmetrical cuts, and bold earthy tones that evoke Africa’s natural beauty. Drawing inspiration from the textures and colors found in the soil, this collection embodies earthy elegance.

• Why It Stands Out: Nature-inspired fashion is taking center stage, and Boyedoe's collection is leading the way. If you're ready to embrace earthy hues and sustainable style, this one's for you.

Curious to see more sustainable finds? Explore our directory for a deeper dive!

2. Yutee Rone – “Tropical Rainforest” Vibes

Nigerian label Yutee Rone is channeling the lush vibrancy of nature with its “Tropical Rainforest” SS25 collection.

• The Collection: Inspired by lush rainforests, vibrant greens, and exotic florals, this collection is for those who want to make sure their wardrobe feels like a tropical vacation.

• Why It Stands Out: Yutee Rone perfectly captures the spirit of summer—bold, refreshing, and unapologetically vibrant. Print-on-print and oversized silhouettes are dominating, and Rone’s collection is bringing that to life.
  

Craving that tropical touch? See our exclusive summer style guide for more ideas.

3. Martine Rose: "Coming Up Roses"

Martine Rose is a British-Jamaican designer renowned for blending subcultural influences with bold, unconventional design. Her work often reinterprets classic menswear through a lens of exaggerated proportions and unexpected materials.

• The Collection: Utilizing materials like recycled nylon and duck-down-stuffed leather, Coming Up Roses reimagines iconic Clarks silhouettes—such as the Oxford, Loafer, Sandal, and Torhill Hi- by infusing them with plush, pillow-like padding and vibrant snake-effect finishes.

• Why it Stands Out: What sets this collection apart is its fusion of nostalgia and innovation. Inspired by vintage Clarks advertising from the 1980s, complementing the collection's emphasis on softness and individuality.

  Ready to shop more footwear brands? Check out our Fashion & Accessories Category

4. Telfar: "Infinity" Collection

Fluid. Futuristic. Forever iconic. Telfar’s “Infinity” doesn’t just defy gender—it defies expectation. With its bold designs and inclusive ethos, Telfar continues to redefine what it means to be stylish in today’s world.

• The Collection: The "Infinity" collection is all about pushing the boundaries of gender, with an edgy yet elevated aesthetic that challenges traditional fashion norms.
  Expect to see socialites and influencers like [insert names] rocking Telfar’s iconic pieces, from the signature bags to the statement-making attire.

• Why it Stands Out: Gender-fluid fashion is on the rise, and Telfar’s "Infinity" collection is at the forefront. If you haven’t already joined the Telfar movement, now’s the time.

Want to discover more? Use the Unisex filter within the Fashion Category

Our Overall Must-Have So Far This Season

Boyedoe

While every one of these brands is undeniably worth watching, Boyedoe emerges as our overall favorite. Led by Ghanaian designer David Kusi Boye-Doe, the brand masterfully blends contemporary fashion with rich Ghanaian heritage, creating pieces that are both innovative and deeply rooted in culture. Boyedoe's commitment to sustainability and ethical craftsmanship not only sets it apart but also earned it a spot as a semi-finalist for the prestigious 2025 LVMH Prize—a historic first for a Ghanaian label. It’s about to be an Out of Earth season.

Join the Conversation

Which collection are you most excited about? Is there a designer you think we should add to our list? Tag us on social media with your favorite pieces from the SS25 collections. Don’t forget to shop these standout brands and support Black-owned fashion.