Bread Beauty Supply's Big Move: What It Means for Black-Owned Business
How a bold acquisition is not only transforming a cult-favourite brand but also setting a new blueprint for Black-owned entrepreneurship
In a world where indie brands fight tooth and nail for a spot on the big shelves, Bread Beauty Supply has just served up a game-changing move. Once a cult-favourite haircare brand celebrated for playful products like the "Scalp Thingy" and sleek Hair Oil Everyday Gloss, Bread is now stepping into the mainstream with a bang, thanks to its recent acquisition by CODB(Cost of Doing Business)Holdings.
This landmark deal isn’t just another acquisition; it’s a bold statement against the norm where Black-owned brands are typically acquired by white-owned companies.
The Visionaries: Olamide Olowe, Sochi Mbadugha and Maeva Heim
At the heart of this transformative move are three inspiring female founders.
Olamide Olowe & Sochi Mbadugha— the dynamic duo behind CODB Holdings on a mission to uplift their community. With a focus on fostering growth and creating opportunities, their strategic investments are reshaping the narrative around Black entrepreneurship and ownership.
Maeva Heim— the visionary founder of Bread Beauty Supply. Growing up in her mother's braiding salon in Perth, Australia, Heim quickly recognized the gaps in the market for products catering to textured hair. Her mission was clear: simplify haircare routines for women with textured hair while challenging beauty standards that have long marginalized them.
Together, their collaboration represents a seismic shift toward genuine representation, a cultural milestone that sends one resounding message: Black-owned brands aren’t just surviving; they’re scaling new heights.
"When Black-owned brands take their place on the big shelves, it's a win for all of us."
With this acquisition, Bread Beauty Supply is poised for unprecedented growth. The brand is set to expand into 100 new Sephora locations, alongside a full-blown launch in Ulta Beauty stores nationwide by the end of April.
Curious about other trailblazing brands? Get inspired!
Consumer Power: You’re Part of the Story
This isn’t just about Bread and CODB-It’s about you. Every purchase, share, and click builds the ecosystem that sustains these brands.
So, when you choose Bread, you’re not only indulging in high-quality products; you’re investing in a future where Black entrepreneurship thrives. And let’s be honest—supporting Black-owned businesses has never looked so good.
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A New Chapter Begins
Bread’s evolution is only the beginning. As Black-owned brands continue to challenge the status quo and redefine success, the journey is just getting started.
What other bold moves in Black entrepreneurship do you want to see next?
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