TOVE

Strength and Beauty In Every Thread

Woman-Owned | >$100+ | In-Store | International Shipping | London, UK

Camille Perry & Holly Wright (Founders)

Behind The Brand

TOVE was founded in 2019 by the dynamic duo, Camille Perry and Holly Wright, both veterans of the fashion industry with over 15 years of experience. TOVE emerged from a shared vision to craft a wardrobe that seamlessly represents modern femininity.

The name "TOVE," derived from the Danish word for "strength" and "beauty," encapsulates the brand's ethos. Each piece is meticulously designed to transition effortlessly between occasions, be it a boardroom meeting or a weekend brunch, ensuring that the TOVE woman is always the epitome of understated sophistication.

Sustainability isn't just a buzzword for TOVE; it's woven into the very fabric of the brand. By sourcing materials from mills that prioritize environmental responsibility and crafting garments designed to transcend seasonal trends, TOVE champions a mindful approach to fashion. Their commitment ensures that style and sustainability walk hand in hand.