Refresh Your Grooming Routine

Man-Owned | <$20 | In-store | Minnesota, USA

What’s In Store

Barbershop| Male Grooming| Skincare| Haircare

Houston White (Founder)

Behind The Brand

Born from Houston White’s iconic North Minneapolis barbershop, this brand champions elevated grooming and self-expression for all skin tones and lifestyles.

FRESH combines intentional design with modern sophistication. Each product is crafted to meet your unique grooming needs, from premium hair care to skin essentials, moisturising beard oils and invigorating body washes.

With a commitment to quality and style, FRESH empowers you to look and feel your best every day.

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