Chéribé

Healthier, Stronger Hair

Woman-Owned |<$20-$100+ | In-Store | Domestic Delivery | USA

Behind The Brand

Salwa transformed her great-grandmother's ancestral Chébé ritual into an innovative, all-natural bond-repair formula for textured hair.

Chéribé’s formulas feature heirloom Chébé seeds grown on an organic, regenerative farm in Chad.

Committed to sustainability and empowerment, the brand employs local Chadian women at fair wages and donates to the African Parks network for land conservation.

Choose Chéribé for softer, stronger, and longer hair while honouring a rich cultural legacy.

Salwa Petersen (Founder)