Bouclème

Curl Confidence, Naturally

Woman-Owned | <$20-$50 | In-Store | International Shipping | London, UK

Michele Scott-Lynch (Founder)

Behind The Brand

Bouclème is a Black-owned British haircare brand founded by Michele Scott-Lynch in 2014, born from her personal journey to embrace her natural curls and provide her children with positive curly-haired role models.

Recognising a lack of effective, natural products for curly hair, Michele developed a line specifically tailored for wavy, curly, and coily textures. Bouclème's products are formulated with plant-based, biodegradable ingredients and are free from sulfates, silicones, and parabens, ensuring gentle yet effective care for textured hair.

The brand is committed to sustainability, utilising eco-friendly packaging and sourcing some ingredients from Fair Trade cooperatives in Africa. Bouclème also supports charitable initiatives, including partnerships with Malaika and Trees for the Future, contributing to education and environmental efforts.