AJABENG

Afro-Minimalism In Motion

Man-Owned | <$20-$100+ | In-Store | International Shipping | Accra, Ghana

Travis Obeng-Casper (Founder)

Behind The Brand

Founded in 2018 by Ghanaian designer Travis Obeng-Casper, AJABENG is a unisex fashion label that merges minimalist design with vibrant African cultural elements.

Embracing an ‘Afro-minimalist’ aesthetic, the brand blends masculine and feminine design elements to create pieces that are both experimental and conservative. AJABENG is committed to sustainability, utilising biodegradable materials and promoting fair employment practices.

The brand made its international debut at Arise Fashion Week 2020, earning recognition as one of the Top 8 African brands by a panel including Naomi Campbell and GQ Style USA’s Mobolaji Dawodu.

With collaborations involving creatives like Daniel Obasi and Stephen Tayo, AJABENG continues to redefine contemporary African fashion..